Personas, Tone & Context Settings

Personas, Tone & Context Settings

Configure context settings in the top bar before generating content. These apply to everything Arcane creates in your session:

• Persona — the target HCP audience (e.g., Cardiologist Specialist, GP, Nurse, Pharmacist). Arcane adapts language depth, emphasis, and messaging accordingly.

• Tone of Voice — your organisation's editorial style (e.g., scientific, empathetic, concise).

• Other Tactic Contexts — additional presets such as channel (email, print) or campaign-specific guidance.

Settings persist for your session. Your organisation may have Global and Regional variants — select the appropriate one for your market.